A Radio Canada feature included a video segment of Montréal singer Heidi Jutras' vocal performance, in which she suppressed the instrumental accompaniment by using earphones. After deciding on the assignments of singers to song segments, she sent all the singers the same instrumental backing. In interviews on CNN and ABC World News, Lavie explained how the video was made, given that its 57 contributors would not be performing in the same studio and generally did not even know each other. Lavie said that she "was in the car driving and the idea to do a YouTube version of We Are the World popped into (her) head." She determined how to assign portions of the song to respective YouTube singers, by "going to each singer's (YouTube) channel and listen(ing) to their voices to get a better idea of how high or low a singer could sing, if a particular part would sound better with their tonal quality, etc." Lavie conceived, organized, performed in, and with fellow YouTube personality Iman Crosson, co-edited, the video for charity relief of victims of the 2010 Haiti earthquake occurring the month before.
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